Trussardi makes handbag push with first accessible design
Trussardi’s Lovy handbag
The Lovy handbag reflects this vision. Given a trapezoidal shape, the leather bag includes a front flap embellished with a metallic closure in the shape of a circular greyhound, a reference to a historic interpretation of the house?s symbol.
Ms. Trussardi also imbued the bag with functional details, such as a detachable crossbody strap and multiple pockets and zip compartments.
Bringing this utility to life, Trussardi has created a microsite to introduce the Lovy. Split into sections, the site opens with a campaign film for the bag featuring multihyphenate personality Michelle Hunziger.
Shot by Virgilio Villoresi using a stop motion technique, the film casts Ms. Hunziger as an Alice in Wonderland-style character who bounces through an imaginative scene, interacting with greyhound figurines and larger-than-life inanimate objects along the way. Underscoring the whimsical film is a pop track written and sung by Ms. Trussardi.
Michelle Hunziker and the Trussardi Lovy Bag: A Modern Fairytale
Ms. Hunziger also stars in the print campaign, shot by Federico de Angelis at the Trussardi family’s historic residence Villa Trussardi in Bergamo.
Another section introduces the Lovy as if it were a celebrity, with a short film shining a spotlight on some of its design details. Giving further background on the design choices is an interview with Ms. Trussardi.
A set of ?Lovy Stories? gives a snapshot of different imagined owners of the handbag aro...
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