Believing that hair health should begin in the salon, K18 has developed a molecular repair PRO service, making hair styling more efficient and faster. Launched this September, exclusively on Cult Beauty, the new PEPTIDE PREP category debuts with two minimal and effective formulas.

Busting hair myths with biotech

The innovative shampoos are centred around the importance of a clean canvas, designed to create the cleanest base for healthy hair. A pH maintenance shampoo has been formulated for frequent, everyday washing and a detox variety for a less frequent, heavy-duty clean. The latter shampoo is also a first-of-its-kind formulation, getting to work on 99% of product buildup after just one wash. Both products complement the brand?s Leave-In Molecular Repair Hair Mask. 
This less-is-more approach to formulation employs only 17 ingredients (other shampoos general average around 40) alongside K18?s patented peptide. Microdosed with the K18PEPTIDE that fuels their molecular repair, the shampoos create an optimal hair and scalp environment, providing a protective shield to reduce the protein loss that can occur during washing.

Soft, strong, healthy, and clean

The pH maintenance shampoo uses safe plant-based surfactants to break down and remove dirt and oil to thoroughly cleanse hair and scalp without stripping it; an optimised pH range of 4.5-5.5 helps maintain colour, minimises swelling of the cuticle during washing, and protects hair?s natural moisture level...