Unique and regional craft beers are added to the menus of luxury and boutique hotels
Craft brewers can be considered the high tech startups of the beer world. Feisty and unhinged by corporate policy, craft brewers can offer a truly unique brew exploring flavors and processes that big conglomerates would never dare try.
In 2015 alone, craft brewers in the United States saw their market grow 13%Â while run of the mill brews stayed on the shelf. Luxury and boutique hotels have taken notice of the consumption trend and are now adding regional craft brews from the United States to their menus as a way to continually differentiate themselves from mainstream hotels.
Our friends at Velour Imports specialize in the business and have published this informative piece on exploring the higher end of the beer market:
Exporting Craft Beers: Is it for you" Once upon a time?in a brewery far far away?an American craft brewmaster could only dream of the day when he or she would sell beer to anyone but friends and relatives. But today, in 2016, not only are the nation?s 4000-plus craft breweries enjoying double-digit sales at home, they are also gaining momentum in European, Asian and South American markets to quench the thirst of global consumers who have fallen in love with American-made beer.
According to the Brewers Association, an American trade group based in Boulder, Co representing small and independent craft breweries, craft beer export volume increased by 16.3 percent in 2015, now totaling 446,151 barrels and worth $116 million. Largest consumers are Can...
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