United’s Polaris Business Class Launches With Promising Comfort And Luxury
PHOTO: Polaris hist United this week with a wallop of comfort and luxury. (Photo courtesy United)
United has completely revamped the way it will pamper business class passengers who fly on Polaris equipped aircraft. Today we get far more details on what that means.
While a large unveiling takes place on December 1, View from the Wing?s Gary Leff spoke with Maria Walter, Managing Director of Product and Brand Strategy at United, about Polaris and the various features you can expect over the coming months and years.
Back in June, TravelPulse?s Josh Lew wrote on the budding business class overhaul, which at the time promised such items as improved lounges, wide ranging in-flight fare and seats that would fully recline.
We then saw a teaser in the form of the following commercial that boasted nothing less than sophistication and luxury in the sky.
The above has been flaunted and ballyhooed all over television spots, but now it?s time to finally see what United has in store for its business class patrons flying with Polaris.
Leff managed to put some specifics to the promises announced in June. While many fortunate flyers will actually experience Polaris for the first time on Thursday, the rest of us can sample what we might be missing.
First, we might as well explain that not everybody flying business class will enjoy Polaris at first. A more full-fledged implementation across the fleet might not take place until 2021. Until then, Polaris will hit 777-300 planes in Decem...
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