Laidback island style gets a fresh, coluorful twist in Tommy Hilfiger's new spring 2016 campaign. With the campaign, the brand is on an island-hopping adventure, moving across white sand beaches across Saint Vincent and Grenadines.

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pIt seems like Tommy Hilfiger has already decided its vacation destination for summers. Straight from the Caribbean Islands, the brand unveiled its global ad campaign for spring, shot on the white sand beaches of Saint Vincent and Grenadines. Set on the shores of turquoise waters, the spring andrsquo;16 campaign shot by Craig McDean will feature renowned Namibian supermodel Behati Prinsloo./p
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pTitled andlsquo;Wish You Were Hereandrsquo;, the campaign captures the beauty of a fun-filled vacation, showing Behati and her handsome crew boys hitting the beach in sporty tropical print beachwear. From embroidered seersucker shirts, nautical red, white and blue stripes to crocheted knits and candy-striped dresses, the collection displayed in the video that was shot on the shores of Mustique epitomises the free-spirit the brand stands for./p pandnbsp;/p
pInsisting that the campaign is inspired by the eternal island vacation, Tommy Hilfiger says, andldquo;My family and I have always loved the Caribbean; Mustique, in particular, is our favoUrite place to spend time together. This season, we channelled the andlsquo;island lifeandrsquo; inspiration into our colourful campaign with an eclectic twist. We mix nautical and tropical inf...