The sparkling wine of Ferrari Trento is being splashed around by the winners at the F1 podium
Formula 1 celebrates with sparkling wine from Italian winemaker Ferrari Trento – They have been the official partner of the competition since 2021. Fabienne Amez-Droz visits the alpine city of Trento, tastes their different wines and experiences the Emilia-Romagna Grand Prix first hand.
Ferrari Trento is the ?Official toast of Formula One,? celebrated globally by drivers spraying each other with sparkling wine at the end of the races. The Ferrari Trento vineyards are located in Trento, nearby the dolomites mountains in Italy, and the company is, as many would suspect, unrelated to the Ferrari racing team. Actually the Ferrari Trento family company came first – their business dates back to the early automobile era, predating Enzo Ferrari?s first race car. But the brand’s name recognition has been clearly beneficial. The family-owned Villa Margon in Trento, situated above the vineyards, is a Renaissance-era estate with 16th-century frescoes.
Founded in 1902 by Giulio Ferrari, the business was sold to Bruno Lunelli, a local wine shop owner, in 1952. Since then, the brand seeks to communicate “The italian art of living” with its costumers worldwide.
Today it is managed by the third generation of the Lunelli family with Matteo Lunelli as CEO and President of the family business. Ferrari Trento?s other executive family member is its vice-president, ...