Vitalie Taittinger is president of the Taittinger champagne house. Photograph by Luc Valigny
Vitalie Taittinger took over her family’s champagne house in 2020. As well as controlling the creation of one of the world’s most celebrated drinks brands, she is actively involved in supporting emerging artists in France and elsewhere. She chats to Samantha Welsh over a tasting of some of Taittinger’s most interesting cuvées about art, luxury and, of course, her champagnes
LUX: You are closely involved with supporting emerging artists through the Fond Regional d’Art Contemporain (Frac) in Reims.

Vitalie Taittinger: Five years ago my father asked me if I could be the new president of Frac Champagne Ardenne. In the beginning I did not 100% agree because I have a lot of work at Taittinger. Six months afterwards, he was saying ?everyone is so happy you have become president of the Frac Champagne Ardenne…” The president is in charge of all the political relationships, the one who challenges the vision. Follow LUX on Instagram: luxthemagazine
It?s very interesting because I love this project and to see the evolution of a project that was created forty years ago [by Jack Lang, the swashbuckling Minister of Culture under President Francois Mitterrand]. It?s a lot of work and it?s also very exciting because it?s very political: we are dealing with the minister and we are trying to make things happen in a good way, to protect the Frac and to push...