With the launch of the well-received and fast-selling XC90 complete, Volvo has turned its attention to the full-size sedan segment. Yesterday they took the wraps… [Read More]The post Volvo Enters Full-Size Luxury Segment With Its S90 Sedan appeared first on Pursuitist.

With the launch of the well-received and fast-selling XC90 complete, Volvo has turned its attention to the full-size sedan segment. Yesterday they took the wraps off their S90 luxury sedan in Gothenburg, Sweden. The S90 sedan follows the same formula as the XC90 offering high-level Scandinavian design and materials, advanced safety and convenience technologies, and a suite of semi-autonomous driving features.According to HÃ¥kan Samuelsson, President & CEO, Volvo Car Group, the S90 is the latest in a string of new vehicles planned for the Swedish auto maker which has invested $11 billion in product development over the past five years.Inside, the S90 continues the design theme established in the XC90 with a strong Scandinavian influence that shows in the light, unvarnished woods, open feel and minimalist architecture. A case in point, the centerpiece of the S90 dash is the Sensus Connect touchscreen that debuted in the XC90, which reduces the number of buttons on the center console, simplifying the overall look at feel.?Our idea was to bring something entirely new to this rather conservative segment and deliver a visual expression that exudes leadership and confidence on the exterior. On the inside w...