Science-forward rapid rehydration formula a quick fix for improving physical performance, boosting stamina and fighting fatigue amid exercise, work, travel, illness or partying
 
Courtesy of www.SOSRehydrate.com
To say that today?s rapidly evolving water industry is overflowing with innovation would, pun aside, be a vast understatement. In fact, the modern drinking water category at large is being wholly redefined, currently immersed in a profound renaissance. This is thanks, in part, to an influx of cutting-edge hydration options prompting a seismic shift in how consumers regard water consumption. Specifically, a new science-spurred paradigm that the fundamental act of drinking water can, and should, ?do more? to not only satiate and hydrate in the near term (and with utmost immediacy), but also address specific health concerns and generally promote and sustain one?s well-being?both physically and mentally. While these might sound like lofty and even disparate goals (let alone in combination), a bevy of inventive hydration brands are aptly educating consumers of the possibilities?and the tide is clearly turning.  So prolific are hydration and other H2O-oriented advances, the water category as a whole is now giving ?commodity beverages? like milk a quantifiable run for their money. One recent Abasto.com article pinpointed today?s iteration of the water industry as ?the largest competitor of cow?s milk??a threat that has manifested due, specifically, to the pace and br...