Spa at Peninsula New York
Wellness tourism is projected for an 11 percent compound annual growth rate through 2020, according to Technavio analysts.
For Technavio?s Global Wellness Tourism Market 2016-2020 Report, wellness tourists are split into two groups, with primary wellness tourists traveling entirely for wellness purposes and secondary wellness tourists indulging in wellness-related activities but planning travel for other reasons. Primary wellness tourists traveling internationally outspend the average international tourist by at least 60 percent, signaling a growing and valuable revenue stream for hotels.
?With the adoption of wellness activities among consumers as a part of changing lifestyle, there is a growing demand for multiple price points and increased convenience and accessibility, thereby giving rise to new business models,? said Abhay Sinha, author of the report and analyst for Technavio. ?For instance, franchising and membership, pioneered by the Massage Envy chain in the U.S., are becoming more common in the market. ?Likewise, the desire for convenience and one-stop service has led to the convergence of spas with other industries,? Mr. Sinha said. ?For instance, aesthetic clinics that have traditionally focused on beauty are now offering massages and body work; salons, gyms and fitness centers, doctors? offices and hospitals are providing massages and other spa-related offerings alongside their standard services.?
Feeling good

Wellness tourism is still...