Luxury travel is hot. Multiple reports show consumers are choosing travel over hard goods when there is a choice. To help sort out what?s what in the world of luxury travel, PR agency Magrino held it?s first Magrino Travel Summit, bringing together several of its clients, a top luxury travel agent and noted influencer/blogger to share with the media what they?re seeing in their crystal balls.
Vacation Like a Millennial
You don?t have to be a true Millennial to vacation like one. ?For the first time we see parents wanting to act like the kids,? says Jack Ezon, CEO of New York-based Ovation Vacations, a large travel agency focused on luxury travel and big events, such as taking over a castle for a birthday party. He adds true Millennials have no guilt in ?taking their vacation days and then some. They see travel as an entitlement.? And in case you think generation next is backpacking and surfing couches, Ezon says, ?Millennials are the first segment willing to pay for service (from travel agents). They want to be at Coachella, but they want to be backstage with VIP access.? Nikheel Advani, Co-founder, COO and Principal of Grace Bay Club in Turks and Caicos says it?s wrong to label age groups. ?Millennial is a mindset. Guests in their 50s and 60s are partying like they?re in their 30s. We (need to) cater to the mindset.?
Tourists take pictures of a great white shark swimming for a dead tuna, used as a bait, during a shark cage diving tour in the waters of Gansbaai in the West...