The big news is that a new Tesla is coming out. The bigger news is that the ‘cheaper’ Tesla is still considered a luxury car. Tesla has evolved (or morphed as some would suggest) from an innovative electric car company to one of the most coveted luxury brands on the market. Recently, the Model S was named the best selling luxury car in North America. Range anxiety is no longer an issue for the Tesla brand name as this article (see below) from the Globe & Mail covering the Tesla Model 3 launch would suggest. Sometimes, brand equity and cachet is what defines consumer perception and price can become secondary. It will be interesting to see what develops for Tesla as they expand their product line to cover a wider swath of incomes and demographics.
The cliche ‘It’s all in the name’ definitely applies to Elon Musk’s car company:
Tesla’s Model 3 launch ‘Just Phase 1,’ Elon Musk says
It is a make or break moment for Tesla. At 8:30 p.m. PT tonight, the revolutionary electric car maker will unveil its newest offering, the Model 3.
But chief executive Elon Musk is selling more than just a car. Musk hopes to usher in the age of affordable, mass market electric cars.
Here’s what we know.
$35,000 for 320 km of range
The Model 3 is expected to sell for $35,000 US (before government incentives) and have a range of about 320 kilometres before recharging.
It’s expected to be a four-door sedan ? essentially, a sma...