Old is new for Reformation
The intersection between fashion and technology is hot. But beyond high-end fashion brands becoming more comfortable with ecommerce and cautiously developing their social media, content and mobile strategies, technology is still used as something of a gimmick.
Similarly, startups wanting to target the fashion industry have a ton of fascinating ideas and a clear focus on service and utility, but they lack connections and the mastery of the luxury fashion language.
The result is that there are only a few brands that have managed to capture the space where technology and fashion meet. Think Reformation, Everlane, Re/Done, ShopStyle or Spring. For everyone else, this intersection has yet to reach its full potential.
The first step in this process is to know what is out there. For investors, legacy brands and everyone in between, here are the areas to which they should be paying attention: Data and analytics. Trendalytics is a merchandise intelligence platform that surfaces what consumers are shopping for by triangulating information across social media, online searches and SKU data.
Results can be segmented by the product category, classification and SKU level to help retailers with merchandising, pricing and marketing activities.
SKU IQ links in real-time point-of-sale and ecommerce to a single SKU IQ to unify inventory, sales and customers from all channels.
42 Technologies was created with the ambition to make big data more understandable and manag...