McLaren 570GT
With the race for autonomous vehicles heating up, Apple may make a move that could potentially help it join in on the competition faster with assistance from a boutique automotive manufacturer.
The rumor mill has been turning in the automotive and tech industries regarding a possible purchase of British automaker McLaren by Apple. In its continuous fight against Google, Apple has been working with a variety of tech-related firms for autonomous driving research and development, and acquiring McLaren could mean a faster prototype as the automaker has a much smaller manufacturing process than others in its sector.
“A boutique automaker will allow for Apple to engage earlier in the development process,” said Kari Shimmel, chief marketing officer at ad agency Campbell Ewald. “With large automakers developing platforms with close to a decade of investment, it can be difficult to respond quickly to the ever evolving landscape of design and technology from the ground up. “This partnership could allow Apple to do what it does best, create a product for the consumer of the future,” she said. ?Tech companies stepping into the auto category are only going to push innovation to the forefront.
?Apple has been a leader in design, the user experience and connected technology, all things that the current luxury auto shopper is wanting.?
Full speed ahead

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