Finchatton’s exclusive residential development on Cheval Place in Knightsbridge (above: the penthouse reception room)
Knightsbridge, Belgravia or Mayfair" That?s the choice that faces most high-rolling new residents or investors in London. The areas border each other (the boundary between Belgravia, Knightsbridge and neighbouring Chelsea is notoriously fluid), and while none is exactly shabby, each has a different vibe and soul.
Mayfair, the most historically significant, houses the best boutiques and brass-plaque fund headquarters, but until recently lagged behind on residential desirability ? it?s catching up, though. Belgravia is home to the most significant real estate. Nowhere else in Europe has the abundance of truly palatial, architecturally significant houses in a super-prime historic area as found within the boundaries of Eaton Square. Read next: Vilbrequin?s CEO on the 1970s rock?n?roll lifestyle 
But for a blend of prestige, hauteur and vibe, nothing can quite match Knightsbridge, as evidenced by the fact that hotels and boutiques which are technically in Belgravia now claim to be in Knightsbridge. After all, it?s the home of Harrods, Harvey Nichols, the Bulgari hotel, it encompasses the better end of Sloane Street and shares a border with Hyde Park.
“I am always keen to invest in prime real estate where the values are secured by high worldwide demand and rarity of availability” Javad Marandi
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