Wild Turkey today announced a multi-year partnership with Academy Award?-winning actor Matthew McConaughey, who has signed on as the brand?s new Creative Director. In this role, McConaughey has agreed to become the “chief storyteller” for Wild Turkey both behind the camera and in front of it. He is directing a series of television and digital […]The post Wild Turkey Taps Matthew McConaughey as Creative Director appeared first on Pursuitist.

Wild Turkey today announced a multi-year partnership with Academy Award?-winning actor Matthew McConaughey, who has signed on as the brand?s new Creative Director. In this role, McConaughey has agreed to become the “chief storyteller” for Wild Turkey both behind the camera and in front of it. He is directing a series of television and digital advertising campaigns that will debut in September.?Wild Turkey has the history and qualities of a brand that depicts the dedication of someone to do something their own way ? even if that way isn?t always the most popular,? said McConaughey. ?I want to help share their unique story, starting with a new ad campaign that I feel really captures the special essence of this brand while introducing itself like never before.?A Wild Turkey fan, McConaughey first visited the lauded distillery a couple of years ago, which is only about a 20-minute drive from the University of Kentucky, the place where his parents first met. It was there at the distillery, high above the Kentucky ...