Opening ceremony uniforms created for the U.S. Olympic team by Ralph Lauren
As the summer Olympic Games in Rio de Janeiro come to a close Aug. 21, it is likely that many of the event’s most-decorated athletes are in talks with brands for endorsement contracts.
In the months leading up to the Olympics this year, Brazil was faced with tremendous challenges such as a shoddy infrastructure, contaminated waterways and fears of contracting Zika virus, among other concerns. Despite the stresses leading up to the games, athlete after athlete broke world-records, brought home their country?s first gold medal and showed Olympic values and sportsmanship in numerous ways, all factors that have likely caused brands to notice right alongside awed international spectators. ?Young Olympians are loved for their youthful exuberance and seemingly endless potential,? said Ben Hordell, founding partner of DXagency.
?By teaming with a young Olympian you not only get to associate yourself with national pride and invest in a young career, but you also get in on the ground floor of a career that could lead to super stardom,? he said.
Game on

The achievements of the summer Games? athletes are no doubt going to lead to endorsement deals from sporting goods brands, but luxury as well can tap into the success stories of the Olympics to mine for a new ambassador, already cemented in consumer consciousness.
For many participating athletes in the Olympics, they only become household names for a lim...