WILL.I.AMG GT W1X Sports Car by will.i.am and Mercedes-AMG
American musician and philanthropist will.i.am has teamed up with Mercedes-AMG for the sixth time to create a one-off custom vehicle called ‘WILL.I.AMG’. Nicknamed ‘The Flip’, the extensively modified sports car is based on the Mercedes-AMG GT 4-Door Coupé. More than just a wild concept car, The Flip is part of will.i.am’s mission to get kids from disadvantaged communities into STEM jobs. All the activities surrounding the unique vehicle will fund inner city school engineering programs.
‘I grew up in a ghetto. I grew up with hip hop. I watched legendary hip hop artist rap about Mercedes, so it was always a dream to own a Mercedes. For a lot of inner-city kids, owning a Mercedes is a symbol of progress and advancing out of struggle,’ explains will.i.am. ‘Now I’ve reached my goal and pushed even higher by re-imagining and creating my own vision of an AMG model.’
‘We take our responsibility to society seriously,’ adds Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH. ‘The success of Mercedes-AMG as a Performance Luxury brand also depends to a large extent on inspiring the next generation and giving them easy access to the latest technologies and digital progress.’
Realized by West Coast Customs, will.i.am’s vision for The Flip makes reference to the G-Class and the legendary SLS Gullwin. The GT 4-Door Coupé has been ...
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