Joining the ranks of companies like Toyota, Honda, Volvo, Volkswagen, and many more, Jaguar Land Rover has unveiled its secret Project Vector, a self-driving pod that aims to usher the company into the future of mobility and achieve its goal of reaching Destination Zero. What is Destination Zero, you ask" “Jaguar Land Rover’s Destination Zero mission is an ambition to make societies safer and healthier, and the environment cleaner. Delivered through relentless innovation, the company’s focus is on achieving a future of zero emissions, zero accidents, and zero congestion – through its products, services and across its facilities”, says the JLR team behind Project Vector.

The Vector is a boxy, multi-use electric pod with self-driving capabilities. Developed at the Warwick University’s National Automotive Innovation Centre (NAIC), CEO of Jaguar Land Rover, Sir Ralf Speth revealed that the project’s been in development for several years, and is all set for on-road trials in Coventry next year.
The Project Vector pod offers autonomous driving as an option, rather than be fully self-driving. This means the pod still comes with a traditional driver’s seat and steering wheel, but it offers internal flexibility, allowing the front seats to rotate 180° and face inwards, creating a more social environment. This allows the Vector to be used in a variety of formats with multiple seating configurat...