3 luxury hotel marketing gimmicks travelers should look for
Planning trips, looking for inspiration and booking hotels are all happening online, providing amazing opportunities for tricky marketers to sell not so luxurious properties as true luxury hotels.
As the online travel market is becoming more competitive each year, both hotel marketing teams, agencies and booking portals are looking for new ways to secure their business and increase their turnover online.
Unfortunately this often means questionable ethics and bad practices that can cause serious disappointment for travelers who expect sophisticated luxury and exceptional service for their money.
Hotel marketing consultant and e-commerce expert Daniel Diosi will now share 3 common tricks to look for while planning and booking a luxury stay online. 1, Vintage properties
Aging properties that were once considered to be luxury are trying hard to maintain their status and profitability without any significant investment before being demolished or renovated. While these hotels might look well on paper and also have a good reputation from the previous century, modern luxury amenities and facilities such extravagant bathrooms and electronic appliances are very likely to be missing. Rooms and the overall interior can be tired and worn out ? offering only the faded glamour of the past. These properties try to capitalize on reputation and perceived value.
What to look for"
? If you are planning to book a vintage luxury hotel, always make sure that it was fully refurbished in...
Source:
Luxury Travelers Guide
URL:
http://www.luxurytravelersguide.com
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