Palermo poncho by Aessai
London-based sustainable knitwear label Aessai was founded by Argentinian designer Rebecca Kramer in 2017 to celebrate and support South American craftsmanship. The brand works with local communities and female collectives to create its collection of shawls, sweaters and ponchos, using traditional weaving techniques and fine merino wool. Following the brand’s exclusive launch on MatchesFashion.com, Candice Tucker speaks to Rebecca about her design inspirations, working with small producers and the importance of conscious consumption
Rebecca Kramer
1. How was the concept for Aessai conceived"
Aessai was born out of the desire of doing something meaningful; creating a brand with a purpose. The name Aessai is derived from the phonetic spelling of ‘essay’ inspired by a series of interwoven memories and journeys between my Argentinian identity and my European adulthood. Weaving is a very symbolic practice throughout South America, which is where both the brand and myself come full circle with our roots. Follow LUX on Instagram: luxthemagazine
The label embraces the skills of South American artisans entrenched in sustainability and transparency. It possess a social conscience at its heart with ethical and sustainable values that aim to make a positive impact on the life of the artisan producers and their communities.
2. What inspires your designs"
Aessai designs are inspired by indigenous artisans – they are their design...