St. Eden vineyard
Darius Sanai examines the creation of Bond, one of the world’s most desirable wines and brainchild of Napa Valley wine royal Bill Harlan, over a tasting with its winemaker
Legacy is an important concept in the luxury industry. In a world where perception and status form a fundamental part of a brand, legacy means stability, and retained value. A Ferrari derives its value partly from the racing Ferraris of the 1950s, now worth multimillions. A Picasso or a Matisse is valuable because the artists retained and enhanced their status long after they stopped producing works, though the legacy of their collectors and dealers.
The world’s great wine brands have long traded on legacy: indeed, they are among the longest-lived legacy brands in the world, Chateau Haut-Brion, owned by Prince Robert de Luxembourg, was name-checked by Thomas Jefferson, American revolutionary and one of the country’s Founding Fathers. Brands like Chateau Lafite, Chateau Petrus and Domaine de la Romanée Conti may be hot among a new generation of collectors, but they have been desired and collected by royals and the wealthy for centuries. No watch, jewellery or leather goods brands can claim a legacy as long as the world’s luxury wine brands: Chateau Latour came to prominence as long ago as 1680, centuries before Hermès, Louis Vuitton, Patek Philippe or Rolls Royce existed.
Vecina vineyard
Bill Harlan is the founder and owner of Harlan Estate, one of the win...