All About Jaeger-LeCoultre Reverso's 85 Glorious Years
Janek Deleskiewicz, Artistic and Design Director, Jaeger-LeCoultre, on the celebrations in store for the 85th anniversary of the Reverso.
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pJanek Deleskiewicz, Artistic and Design Director, Jaeger-LeCoultre, talks about the celebrations in store for the 85th anniversary of the Reverso, and the future of the brand./p
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pstrongHow has it been working with the brand for more than 25 years"/strongbr /My favourite aspect is the conceptualisation. It involves dreaming and thatandrsquo;s my nature; I dream all the time to think of ideas for the future. And when Iandrsquo;m facing the challenge to make or decide something about the next collection, often I start drawing even before Iandrsquo;m asked to by the commercial people. For example, the last time we were together with the design team, we were working on the new collection of the Rendez-Vous. I said that we probably need to make some drawings of the future generation [of watches]. And over the last three days, people asked for the new drawings. So itandrsquo;s clear that we think beforehand. We are always dreaming in the future; we are always projecting the future for the next collection.br /br /strong/strong/p pstrongHow do you maintain a synergy among so many different models and collections"/strongbr /Itandrsquo;s the essence of the brand. Since the beginningandmdash;i.e. the creation of Jaeger-LeCoultreandmdash;the watchmaker has [had] to create the mechanism, [to] think of the mechanis...
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pandnbsp;/p
pJanek Deleskiewicz, Artistic and Design Director, Jaeger-LeCoultre, talks about the celebrations in store for the 85th anniversary of the Reverso, and the future of the brand./p
pandnbsp;/p
pstrongHow has it been working with the brand for more than 25 years"/strongbr /My favourite aspect is the conceptualisation. It involves dreaming and thatandrsquo;s my nature; I dream all the time to think of ideas for the future. And when Iandrsquo;m facing the challenge to make or decide something about the next collection, often I start drawing even before Iandrsquo;m asked to by the commercial people. For example, the last time we were together with the design team, we were working on the new collection of the Rendez-Vous. I said that we probably need to make some drawings of the future generation [of watches]. And over the last three days, people asked for the new drawings. So itandrsquo;s clear that we think beforehand. We are always dreaming in the future; we are always projecting the future for the next collection.br /br /strong/strong/p pstrongHow do you maintain a synergy among so many different models and collections"/strongbr /Itandrsquo;s the essence of the brand. Since the beginningandmdash;i.e. the creation of Jaeger-LeCoultreandmdash;the watchmaker has [had] to create the mechanism, [to] think of the mechanis...
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