Basel Who" Swatch Group?s ?Big Six? Give International Media Something to Write Home About
After Swatch Group made the announcement about their mass exodus from the 2019 edition of the Baselworld Fair in Basel, Switzerland, it seemed as if time stood still for just a little while. Watch journalists, collectors, and connoisseurs posted to social media pages and online forums, discussing scenarios and sharing their ideas about what could or should happen now that the group would be saving millions of dollars in revenue (the booths, alone, were often as large as houses). Questions such as, ?Will the brand start a fair of their own"? ?Will they attempt to do an event in Geneva during the SIHH in January"? and ?Will they ever consider returning"? began circulating amongst members of the watch community, yet when those same questions were asked of some of Swatch Group?s marketing teams, they seemed about as much in the dark about the future as everyone else (or were they"). That is, until this past May, when a small group made up largely of print luxury, lifestyle, and watch journalists from around the world was invited to attend a three-day, Swatch-group event in Switzerland aptly named, ?Time to Move.? Breguet Reine de Naples 8967 Steel watches
For this inaugural press event, the Swatch Group chose to focus on new releases from just six of its seemingly higher-end watch brands: Breguet, Jaquet Droz, Glashütt...
Source:
Upscale Living Magazine
URL:
http://www.upscalelivingmag.com
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