Beyond Disruption: Fashioning success in India?s luxury market
Editor’s Note: Asia continues to be a marketing priority for luxury brands and there is continued growth in special editions, regional exclusive lines and cross brand marketing. In India, the middle class and demand for luxury goods continues to power ahead and brands are taking note by offering India specific concepts. When it comes to anything luxury in India, Abhay Gupta is the man in the know. He educates and trains students whose desire is to work and manage the luxury industry through his Luxury Connect Business School. Abhay is also a contributor at TheTopTier and his latest piece offers excellent insight in this tradionally complex marketplace. – Doron Levy
Beyond Disruption: Fashioning success in India?s luxury market The luxury fashion and lifestyle market in India is one of the world?s most multifaceted, exciting and tricky markets. Brands and retailers that want to capture a share of this rapidly-evolving market need to learn to adapt, or risk missing one of the next greatest untapped opportunities for the luxury business.
The idea of luxury today has evolved into a complete lifestyle, spanning fashion, food, travel, hospitality, health and wellness, and even technology. Yet, it is also a well-established fact that ?fashion remains the fulcrum of luxury? and that all other sectors prey onto fashion as a category to drive, growth, inspiration and value additions. Hence, when it comes to luxury, the first thing that most people think of is ?Fashion?, ...
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