The desert just got hotter. W Hotels marked the announcement of the grand opening of W Dubai ? The Palm. Located on the Palm Jumeirah, the largest man-made island in the world and one of Dubai?s most iconic attractions, W Dubai ? The Palm is the newest W Escape, the W brand?s playful spin on the traditional resort experience and is set to add a new beat to the already dynamic and pulsating city. With its electrifying style, evocative design and eclectic destination restaurants led by world-class chefs including Massimo Bottura and Akira Back, W Dubai ? The Palm, steal the scene in this international hub.

The breathtaking design of W Dubai ? The Palm celebrates the evolution of one of the most dynamic cities in the world, seamlessly juxtaposing the organic, natural curves of sand dunes and coastline with the marvel of the geometric lines of the city?s skyscrapers. It begins with the hotel?s iconic ?W? sign patterned to resemble an evaporated desert river bed and the WHEELS (valet) area reminiscent of a falage, a cavernous riverbed covered by palm fronds. Leading guests into the hotel is a stunning display of Orsoni glass tiles in colours inspired by overgrown foliage that reflect the golden sun on the horizon. Read our guide to the best luxury hotels in Dubai

A head-raising, five-story atrium envelopes the Welcome Desk, a nod to desert fortresses and citadels of long ago. Golden trusses comprised of framed boxes sparkle throughout the space, representing different stages o...