Spring Studios Founder Francesco Costa on creative networking
Spring Place Beverly Hills is housed in a building designed by Belzberg Architects
Francesco Costa
Is he the new Nick Jones" Is he the new Adam Neumann" Or is Francesco Costa a totally different type of entrepreneur to the founders of Soho House and WeWork" His Spring Studios and Spring Place businesses, which operate in New York, LA, London and, soon, Milan, offer hip coworking spaces, club membership and studios for shoots, and are becoming a creative force in themselves. Clients include Procter & Gamble, Louis Vuitton, Este?e Lauder, Marc Jacobs and Tom Ford. Milan will represent another big step in the global reach of a group that is harnessing the creative energy of its members in a way that might just be making the all-conquering Soho House group feel a little envious. LUX Editor-at- Large Gauhar Kapparova, a Spring member, fires some questions at the Italian creative rainmaker over lunch in London Gauhar Kapparova
LUX: Does anything else like your business model exist, and how did you think of it"
Francesco Costa: There is nothing like it, we put together workspace, creative agency, production, events and content creation.
LUX: Did you always intend to create Spring Place even when you were creating Studios"
Francesco Costa: No, the idea came later when we saw there was a request for space from our friends and associates.
LUX: How important was the buy-in of creative leaders"
Francesco Costa: Very. Spring is a platform created for...
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