Introduction: After a series of major announcements, Versace has levitated its growth trajectory and merged its iconic diffusion lines Versus and Versace Jeans. Is this brand dilution or a step towards financial solvency" Only time will tell. All eyes are set on the prize as Donatella vehemently declares – ?This is just the beginning of an exciting, new adventure, I hope you will live it together with me!?
After whirlwind speculations, a landmark $2.12 billion deal signed in September 2018 officially confirmed the acquisition of Versace by Michael Kors Holdings. The American company has subsequently been renamed as Capri Holdings, with three major fashion houses now under its portfolio: Michael Kors Collection, Jimmy Choo, and Versace. With an aim to scale up significantly through licensing and diffusion lines, this power move has proved to be an important milestone for the global conglomerate-in-the-making. Capri?s headquarters are in London, and its three businesses will continue to operate in separate cities and countries. Michael Kors is headquartered in New York, Jimmy Choo in London and Versace in Italy. What does this acquisition mean for Versace?s future" Yes, one of the most successful all-American brands in the market is now the proud owner of the most prominent name in Italian luxury. It’s unexpected and perhaps alarming. But Versace is still Versace, or so they claim.
The family now holds shares of Capri Holdings Limited, and Donatella will...