Brexit, Trump Shake Consumers; U.K. Luxury Aims to Steady Unease
Queen Elizabeth II O’Malley/REX/Shutterstock
A breakfast was among events that aimed to support the international expansion of British brands ? from Molton Brown to Ormonde Jayne.
Describing the U.S.?s luxury market as the world?s largest ? and most important ? Walpole, an alliance of British luxury brands, celebrated a British luxury inaugural trade delegation to the U.S. in New York last week.
Walpole?s two-day itinerary of events, led in partnership with the GREAT Britain campaign and the U.K.?s Department for International Trade, spanned an exclusive dinner at the British Consul General?s residence to a luxury showcase at Spring Studios. It aimed to highlight the best of British luxury in order to support the global expansion of British brands, deepen critical relationships in the U.S. market and encourage the U.S. to purchase more British luxury goods. Beginning with a roundtable breakfast at the British Consulate General, Walpole representatives, brands and media came together to discuss the British luxury market at large as well as the role that U.K. luxury items play in the U.S. market. The concept of ?Britishness? in fashion was discussed (from royal warrants to a healthy dose of humor and the blend between what is old and new).
After the discussion, Walpole?s chief executive officer, Helen Brocklebank, reiterated that the U.S. market is an absolutely critical one for British brands. ?The U.S. market is the single most important market for us,? she affirmed. ...
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