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China?s outbound luxury travelers spend $65,000 per household on tourism per year, including $34,000 on travel shopping, according to a new study from the Hurun Research Institute and Marriott International.
Chinese outbound tourists have long been a high-priority group for luxury brands, but the demands and habits of younger travelers are changing quickly. The digital natives aged between 18 and 36 years old want a more personalized experience, including superior guest services and smart device integration.
?Despite the economy slowing, the impact on outbound travel from high net worth individuals seems to have steadily grown,? said Rupert Hoogewerf, chairman and chief researcher at Hurun. ?The young luxury travelers has developed significant spending firepower, minted on the back of the recent boom in Chinese entrepreneurship, together with a growing class of second generation ?rich kids.?? ?Chinese Luxury Traveler 2016? examines the habits, priorities and trends of Chinese consumers with a net worth of at least $15,000,000 and those between 18-36 years old.
Generation Y

China?s young luxury travelers go abroad between three and four times a year on average, primarily for leisure. While France remains the most popular destination in Europe, Japan is the preferred shopping destination given its proximity and favorable exchange rates, while Australia is the preferred leisure destination.
Image courtesy Peninsula hotels
Australia has long bee...