Fashion, future forge foundations of Reebok and Huntsman & Sons collaboration
Reebok to collaborate with Huntsman and Sons to cut prototype suit made entirely from latest innovation in footwear material, Reebok Flexweave
Reebok have announced an experimental creative endeavor that brings together the worlds of sport, fitness, fashion and innovation through a unique partnership with one of Savile Row?s most established tailors; Huntsman & Sons.
The two iconic brands will collaborate on a one-of-a-kind project, Reebok x Huntsman, creating a prototype suit using Reebok?s exclusive new Flexweave material; a versatile new textile that can be produced using an unlimited array of fabrics.
The Huntsman prototype suit will extenuate the versatile potential of Reebok Flexweave, testing the material?s innovative figure-8 weave structure that can interlock different individual fibers. Led by Huntsman Head Cutter and Creative Director Campbell Carey, Huntsman will take the first generation of Flexweave material designed for footwear and curate the textile into a premium suit. ?This a unique, creative and exciting proposition from Reebok. After closely examining Flexweave, we were both surprised and inspired by the challenge of using this non-traditional material to create a bespoke garment. The perfect suit is a fusion between fit, comfort and style ? working with Flexweave to hit each of these essentials is an experiment we?ll relish,? said Campbell Carey, Head Cutter and Creative Director, Huntsman.
Huntsman & Sons, founded in 1849 and one of finest ...
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