H&M Offers ?See Now, Buy Now? During Paris Fashion Week
For the first time, H&M?s fashion show will align with the current season to bring their customers a collection straight off the runway. The H&M Studio collection will be presented during Paris Fashion Week for the brand?s first-ever ?see now, buy now? show on March 1st. It will be available to customers on hm.com immediately […]The post H&M Offers ‘See Now, Buy Now’ During Paris Fashion Week appeared first on Pursuitist.
For the first time, H&M?s fashion show will align with the current season to bring their customers a collection straight off the runway. The H&M Studio collection will be presented during Paris Fashion Week for the brand?s first-ever ?see now, buy now? show on March 1st.It will be available to customers on hm.com immediately following the show and in select stores beginning March 2nd. The fashion show will include key womenswear looks, and for the first time, will also show a full menswear collection.?Bringing fashion immediately from catwalk to checkout marks a new era for the fashion industry and we are very much looking forward to testing this exciting new format. We also want to share this moment with our customers and are therefore showing the fashion show live on our website. We hope they will enjoy it and find inspiration on how to mix the pieces to express their own personal style.?, says Pernilla Wohlfahrt, H&M?s Head of Design and Creative Director.Studio is the name of H&M?s elevated seasonal coll...
For the first time, H&M?s fashion show will align with the current season to bring their customers a collection straight off the runway. The H&M Studio collection will be presented during Paris Fashion Week for the brand?s first-ever ?see now, buy now? show on March 1st.It will be available to customers on hm.com immediately following the show and in select stores beginning March 2nd. The fashion show will include key womenswear looks, and for the first time, will also show a full menswear collection.?Bringing fashion immediately from catwalk to checkout marks a new era for the fashion industry and we are very much looking forward to testing this exciting new format. We also want to share this moment with our customers and are therefore showing the fashion show live on our website. We hope they will enjoy it and find inspiration on how to mix the pieces to express their own personal style.?, says Pernilla Wohlfahrt, H&M?s Head of Design and Creative Director.Studio is the name of H&M?s elevated seasonal coll...
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