How luxury fashion brands are investing in technology to offer sustainable, eco-friendly clothing - luxury Blogs

How luxury fashion brands are investing in technology to offer sustainable, eco-friendly clothing



Tengri purchases yak fibers directly from cooperatives that now benefit more than 4,500 nomadic families.
Luxury brands are investing in groundbreaking technology to offer top-of-the-line clothing suited to dynamic movement

Green entrepreneur Nancy Johnston accidentally came across Khangai yaks while she was on a trip to Mongolia. She discovered that the yak fibres were ?as soft as cashmere and warmer than Merino wool?. Johnston, of Chinese ancestry, was fascinated by the relationship between the people, the animals and the land.
One of the entries for the International Woolmark Prize
After she returned to London, she started a social business with the Mongolian herders and set up the company Tengri in 2014. Tengri has become a luxury lifestyle brand specialising in clothing, accessories and home interiors made from Khangai Noble Yarns and Fibres. It purchases yak fibres directly from co-operatives that now represent and benefit more than 4,500 nomadic herder families. Tengri also works with heritage mills and bespoke tailors such as Huntsman Savile Row in Britain, making Mongolian yarns one of the most prestigious fabrics in the world.
Ermenegildo Zegna has been actively using Techmerino – made from pure Merino wool treated with special finishing techniques.
In the world of men?s fashion, it?s not the colour, cut or silhouette that is important nowadays ? it?s the materials and the fabrics. ?The big thing in fashion is innovation and sustainability,? fashion de...

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