North Italia Santa Monica Founded on Food with Integrity
Courtesy North Italia/Fox Restaurant Concepts
Sometimes a restauranteur comes along who changes the game. Raises the bar. Ups the ante. That?s very much the case with Sam Fox?the creative visionary behind Fox Restaurant Concepts, which has taken hip and healthy hospitality to new heights. From dropping out of college and siphoning the tuition funds into his first restaurant endeavor at the age of 20, to now operating almost 50 locations and 14 unique concepts throughout the United States, Sam has cooked up one of America?s fastest growing restaurant hospitality groups.
This 11-time James Beard Award ?Outstanding Restaurateur? semifinalist and New York Times best-selling cookbook author boasts a litany of delicious dining brands, including a number of notables throughout Southern California such as The Henry in West Hollywood, Blanco Tacos & Tequila in San Diego and Flower Child in Santa Monica. Â Also ensconced in the heart of Santa Monica?s famed 3rd Street Promenade is North Italia?a decidedly lively locale featuring scratch-made, season-driven, farm-to-table Italian fare that?s offered alongside inventive, drool-inducing, hand-shaken craft cocktails and beers. While artisanal handmade pasta and pizza reigns supreme at North Italia, the food is closely rivaled by its bar program. With concoctions like Mozzafiato (Ketel One vodka, smashed cucumber, lime, Chareau aloe vera liqueur, and green chartreuse); Quiet Italian Gentleman (Bulleit Rye, Cocchi Vermouth di Torino, C...
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