Weehawken, NJ home
Brokerage firm Sotheby?s International Realty is inviting consumers to take a look around with its new video series.
?HouseGuest? will follow influencers and celebrities as they become houseguests in Sotheby?s International Realty homes, matching the lifestyle of the guest with the style of the home. Immersive content offers viewers another way into real estate shopping while building a personality around the brand.
?This video series allows the opportunity for the Sotheby?s International Realty brand to feature extraordinary properties around the world by showcasing them in a creative way that captures a lifestyle and tells a story,? said Wendy Purvy, chief operating officer of Sotheby?s International Realty Affiliates LLC. ?By highlighting the properties in a different way, we can intrigue our audience and appeal to their senses by wanting to see more on sothebysrealty.com.? Be my guest

The first episode stars Kevin Red Star, whose paintings focus on aspects of Native American culture. He becomes the houseguest of a Weehawken, NJ home with clear views of the New York skyline, which shape and inspire his work.
The video begins with shots of the New York metropolitan area as Mr. Red Star narrates the differences the city and his upbringing in the small town of Lodge Grass, MT. Mr. Red Star notes that despite the culture shock, he visits around twice a year to paint.
Houseguest promotional image
Inside the home, the camera lingers on long hallways and wo...