Ferrari 812 Superfast
In the first of our supercar review series, LUX enjoys an exhilarating drive in the Ferrari 812 Superfast
Ferrari is regularly voted the world?s most powerful luxury brand, and yet curiously there is some discrepancy in consumers? perception of the company?s products. Mention Ferrari to most people, and they will think of a loud, exciting, flashy high-powered car. Something extroverted, stylish.
Getting into more detail, participants in your own personal luxury brand survey, depending on their age, might describe a car with two seats, an engine behind the driver, above the back wheels, in open view. Like the Testarossa in Miami Vice, or for an older generation, the 308 in Magnum P.I.
Follow LUX on Instagram: luxthemagazine In reality, Ferrari?s flagship product has for the past two decades been something slightly different. Since the introduction of the 550 Maranello in 1997, the most expensive regular production Ferrari you can buy (as opposed to the limited edition special additions open to gazillionaires with contacts only) has been a two-door, long-nosed car with the engine in the front, far more conventional than perception would have it.
These were a continuation of the original front-engined Ferraris from the 1950s and 60s. But the visual quietness of the new flagship 550 in 1997 also coincided with an and sophistication of experience that is perhaps at odds with most people?s perceptions. The 550 and its successor the 575 would pass down any s...