W Hotels debuts the exclusive ?Off Duty? Closet project by Joan Smalls
W Hotels ?Off Duty? Closet project by Joan Smalls
Supermodel Joan Smalls has been putting her passion to work with luxury hospitality brand W Hotels since March 2017, developing insider guides and shaping the brand?s global fashion platform with an expert eye.
Last week, W Hotels announced the debut of the exclusive ?Off Duty? Closet, the latest project inspired by the iconic lifestyle brand?s Global Fashion Innovator, Joan Smalls. W Hotels and Creative Director, Sarah Easley, debut 25 items inspired by Smalls? own jet setting style. The Closet is available globally only through W Hotels The Store. All-around fashion guru, Sarah Easley, chose seven distinctive brands for the limited release.
Curated by Easley to reflect Smalls? personal style, the ?Off Duty? Closet includes pieces from seven top designers who have created signature items for the Closet?s limited release. In light of the recent disaster in Puerto Rico and in honor of Smalls? passion for her heritage, Smalls will dedicate all of her royalties from the ?Off Duty? Closet to Unidos For Puerto Rico, a generous donation that will be matched by W Hotels in support of ongoing relief efforts. ?Everyone knows what I wear on the runway, in my shoots or on TV, but when I?m not in front of a camera I still curate my look ? I spend so much time traveling, what I wear when I?m off duty shapes a lot of my personal style,? said Joan Smalls, Global Fashion Innovator, W Hotels Worldwide.
The Closet brings exclusive...
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