Why Luxury Fashion Retailers Like Hermès Are Embracing Social Media
Image courtesy Pexels
Luxury brands have traditionally been slow to react to the changing digital landscape. Their cautious approach is fueled by fears of losing their exclusivity, of somehow tarnishing an image they have spent years, even decades, refining.
This is, however, beginning to change ? and social media is playing a big part in this culture shift.
More and more high-end fashion retailers are embracing social media. Where before they might have shunned the global platforms of Facebook or Instagram, today many luxury brands have taken social media to heart, making it a pillar of their marketing strategy to great effect.
Posting regular, engaging, and relevant aspirational content, luxury brands now command hundreds of thousands of loyal followers across multiple channels. Let me show you why. Hermès: doing social media right
If you?re after a shining example of an upmarket fashion brand making waves on social media, one need look no further than Hermès. Balanced elegantly along the tightrope of exclusivity and engagement, their social media feeds are awash with photos, posts, and videos.
Their Instagram in particular is beautifully and irresistibly curated. Artfully shot photos of jewelry and furniture rub shoulders with candid videos of the brand?s expert craftsmen and women at work.
Image courtesy Instagram
Any marketer worth their salt knows that visual content is key in social marketing, and theirs reflects this. Imaginative and inventive, Hermès creates ...
-------------------------------- |
|