In recent years, the gym apparel industry has exploded and is continuing to soar thanks to advancements in consumer lifestyles and the domination of social media resulting in people making more health-conscious life choices. As the amount spent on UK gym memberships has increased, so has the demand for active wear as it takes over two large portions of the fashion industry ? sports and casual.
With more and more people becoming health conscious, the yoga market has seen a surge in mens classes which has led to many leading luxury sportswear brands transform their collections and expand into a new market of mens yoga apparel.
With a priority to remain two steps in front of the latest social and fashion trends, luxury sportswear brands are now adapting their yoga collections, which are traditionally tailored towards women, to include menswear to in keep with the rest of the gym apparel industry. Lululemon is an international and leading yoga brand built on premium women?s yoga pants. Their focus was to create luxury yoga wear for women who were passionate about the sport. Lululemon have made recent efforts to expand and develop key men?s styles and have targeted their men?s marketing on the technical advantages of the clothes. Studies showed that last year alone, men made up 30% of new customers during the first quarter which has rapidly been growing since.
Now on Mr. Porter?s extensive brand list, sitting next to the likes of Prada and Gucci, Lululemon has decided to expand...