6 Questions: Jérôme Biard, CEO of Corum - luxury Blogs

6 Questions: Jérôme Biard, CEO of Corum



Jérôme Biard
1. What comes first innovation or heritage"
Innovation comes first as it becomes very quickly heritage: time is flying. We need innovation to go forward.
2. How does Corum capture and hold the attention of millennials"
We like to play with our Bubble collection and artistic partnerships. We are also coming out with disruptive collections like our new Corum Lab 01.
Follow LUX on Instagram: the.official.lux.magazine
3. Are women becoming more influential in the luxury watch market"
Women represent 50% of the population on earth which means that we have the potential to expand. Also, watches are more and more used as fashion accessories and specifically created for women, they do not make a man?s watch into a woman?s watch. This is the reason why, we recently launched the Eleganza, the epitome of classic female elegance and subtly. We also launched during Baselworld our new Golden Bridge Round Jewellery. Beside, we have Elisabetta Fantone, Canadian pop artist + Juliette Jourdain, French photographer as ambassadors since 2016. ...
Source: lux-mag
URL: http://lux-mag.com/

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