cloudten Photo Courtesy of cloudten
In a marketplace that can be ambivalent about purchasing luxury goods, particularly among Millennials and the Gen Z set, one game-changing bedding brand?cloudten?is garnering more than its fair share of A-List attention. Beyond an array of performance athletes like tennis pro Genie Bouchard, NFL Hall of Fame wide receiver Terrell Owens and United States Olympic gold-medalist swimmer Ryan Lochte reportedly basking in this uber-premium bedding, throngs of wealthy celebrities, international models and musicians like Miley Cyrus, Post Malone and Third Eye Blind are slumbering with cloudten just the same.
It?s no surprise that such high caliber clientele are choosing to lay their heads on cloudten given the company?s sleep products are notoriously made from ethically and sustainably-crafted Egyptian Cotton?a material long-revered as the apex of bedding luxury. But, even so, all Egyptian Cotton goods are not created equal, and this company strives to go the extra mile to ensure satisfaction. In fact, according to Zack Holland, cloudten Co-Founder, CMO and brand designer, ?Even after our products are imported, they undergo a stringent hand-quality check where only the absolute best pieces are sent to customers. We never chemical-wash our small batch-crafted bedding, but instead use a proprietary system to reach what we firmly believe to be the perfect mix of soft, sturdy and cool.?
And ?cool? is the right word, both literally and figuratively. W...