Brunello Cucinelli in his study
Brunello Cucinelli has built a multibillion-euro clothing empire out of nothing and revived an impoverished community in central Italy. The king of cashmere speaks with Darius Sanai about responsibility, humanitarian capitalism and learning from the Persian empire
Brunello Cucinelli cuts a suave figure with a sweep of silver-dark hair, sitting on a chair behind a large table. The initial view on the Zoom call is wide angle, taken from a camera across the room, a huge space with cathedral-like ceilings. This is his famous office, in the restored medieval village of Solomeo that is now home to his company.
Behind him as far as the eye can see are bookshelves. Not the pretentiously prearranged shelves of politicians preened to show where their interests lie, or the by-the-yard, untouched bookshelves of an oligarch. These are shelves from which the books have plainly been taken in and out, referred to constantly. Some books are standing up, others are at a diagonal, others on their side in piles next to gaps. Follow LUX on Instagram: luxthemagazine
There seems to be a lot of history, philosophy, art and photography from what I can make out when the camera zooms in a bit closer to him. To his left, slightly incongruously, is a bowl of what look like basketballs.
Cucinelli is no ordinary Italian fashion magnate. He may be the founder of a family company with 7,000 employees and a turnover of ?200m, but during the course of our 90-minute con...