A sushi platter from Zuma’s menu
When the first Zuma restaurant opened in Knightsbridge in 2002, Sven Koch and Rainer Becker became pioneers of informal high end dining. Now, their restaurant group Azumi Ltd Worldwide also includes ROKA, ETARU, Oblix at The Shard and INKO NITO, with locations spread across the globe. Editor-in-Chief Darius Sanai speaks to Sven Koch, the group’s CEO, about embracing competition, working collaboratively and handling the challenges of Covid-19
Sven Koch
LUX: You opened Zuma in Boston last year. How is that going"

Sven Koch: Zuma Boston has done very well; I am pleased to say it was an instant success. We have a beautiful bar area at the front of the restaurant which quickly turned into ?the place to be? within the city. Obviously, Covid-19 has affected things hugely and the restaurant has been closed for a significant amount of time, but we are positive about building the business back up once we reopen.
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LUX: You have a number of different brands in the portfolio. Do they all have different customer bases, or is the idea that clients can flip between them"

Sven Koch: It?s a mix really. We have some crossover between the brands, in fact individual locations more so, like Zuma and ROKA Mayfair, due to the proximity a lot of guests dine at both. Other than that, I would largely say they have their own customer bases. The ROKA locations have more a neighbourhood vibe, a lot of people...