While some of us have to face the price hikes and overly-congested hotels typical of the summer holidays, having the luxury to take a break off-season can make for a huge saving. Ensuring that rooms are filled up in these quieter times isn?t easy though, and to maintain a constant stream of reservations, hoteliers must be creative. With some help from Cairn Collection, owners of a leading hotel in Cardiff, The Angel, let?s look at some of the tactics used to keep the check-in desk busy during the off-peak season.
Flash sales
In this day and age, customers are meticulous when it comes to getting a good deal and we are more reluctant than ever to part with our hard-earned cash. Whilst many of us turn straight to online comparison sites, the true deal hunters also look at book direct deals using the hotel?s website. Many hoteliers choose to target months like October and November with flash sales, aware of the drop-in families visiting as the school term is well underway.  Capitalize on your location 
UK cities like Newcastle, Cardiff, London and Edinburgh play host to a wide range of sporting, music and other cultural events throughout the year. Tourism faces some inevitable peaks and troughs across the calendar year, so hoteliers should incorporate any relevant events which are held throughout off peak months. 
The colder climate of January might put a lot of visitors off, but The Royal Botanic Garden in Edinburgh looks just as sublime with a coating of frost on a bright...