15 December 2016: JOHNNIE WALKER HOUSE, a growing international network of luxury Scotch Whisky embassies, launched the JOHNNIE WALKER® BLUE LABEL STRIDING MAN EDITION? today. This edition marks the first-ever innovation to chart the evolution of the iconic Striding Man, which exemplifies JOHNNIE WALKER?S unending pursuit of progress.
The coveted collector?s item is a four-bottle edition, featuring the brand logo?s evolution from 1908 to 2015 to pay homage to the Striding Man logo. Through illustrating the story of a figure that has transcended generations, the limited edition sees eras of Striding Man come together in a collection and merchandised in a specially-designed product packaging, promising to fascinate modern-day luxury customers, whisky aficionados and collectors alike. ?From the four corners of Scotland to the four corners of the world, the evolution of the Striding Man has played a defining role in establishing JOHNNIE WALKER as one of the world?s first modern luxury brands with a distinguished brand logo,? said Lawrence Law, Global General Manager for JOHNNIE WALKER HOUSE. ?We are pleased to pay tribute to this timeless icon with the JOHNNIE WALKER® BLUE LABEL STRIDING MAN EDITION?.?
The Striding Man is a prime example of design innovation, with each evolution of the icon a magnum opus of a master illustrator. From its humble beginnings as a sketch on the back of a menu to becoming one of the world?s most recognisable brand icons, the Striding Man is unequ...