No Telling How Long This Will Last! Call Me
Are You Wasting Time" No!
Turning heads at this years’ Cannes Film Festival with the launch of THE ICON.
The vessel was a major move forward in emission-free mobility on water revolutionised by @bmw and @tyde.one with #DesignWorks contributing design.
THE ICON showcased the passenger experience with energy saving hydro-foiling technology, entirely customisable interiors, and a soundtrack experience created with @hanszimmer and Dolby Atmos. @dolbylabs THE ICON in Cannes.
#TYDE #TheArtofSeeingTomorrow #THEICON #BMWxCannes #festivaldecannes
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