Ralph Lauren turns to TV to spotlight Olympic fashion - luxury Blogs

Ralph Lauren turns to TV to spotlight Olympic fashion



Opening ceremony uniforms created for the U.S. Olympic team by Ralph Lauren
U.S. apparel brand Ralph Lauren is raising awareness for its role in the Olympic Games through an inspirational television commercial.
Titled ?My Time to Be Remembered,? the 30-second spot features athletes who will be representing the United States in Rio de Janeiro, Brazil allowing them to share in their own words what the global competition means to them. As the official outfitter of American Olympians, Ralph Lauren is taking the opportunity to showcase its national pride.
?Ralph Lauren?s TV buy helps optimize and extend the benefits of its sponsorship as official outfitter of the U.S. Olympic team,? said Jim Gentleman, senior vice president of account management and strategy, SK+G, Las Vegas. ?NBC anticipates more than 20 million people watching its primetime coverage of the Summer Olympics from Rio and millions more watching online and on TV during other day parts,? he said. ?The TV ad and broadcast presence helps cement Ralph Lauren?s association with Team USA.?
Mr. Gentleman is not affiliated with Ralph Lauren, but agreed to comment as an industry expert.
Ralph Lauren did not respond before press deadline.
Competitive edge

Ralph Lauren?s ad features wrestler Jordan Burroughs, marathon swimmer Haley Anderson, BMX biker Connor Fields, swimmer Ryan Lochte and paratriathlete Melissa Stockwell.
The spot opens with a swimmer diving into the water, breaking through the Polo logo.
In voiceover, e...

--------------------------------
 

URWERK UR-150 Scorpion: Armed With A New Retrograde Action

31-10-2024 07:08 - ( luxury )
Why Luxury Cars are Worth the High Price Tag

Bruichladdich’s Octomore 15.3 Is An Extremely Peaty Single Malt

Unlike the other two bottles in the collection, which ship in black bottles, the Octomore 15.3\'s storage vessel is frosted glass.
31-10-2024 07:08 - ( luxury )
Why Luxury Cars are Worth the High Price Tag

Governors Point: Exclusive Nature-Friendly Residences

Every coastal structure that eventually stands in Governors Point will feature seaward-facing concrete facades clad with timber.
31-10-2024 07:08 - ( luxury )
Why Luxury Cars are Worth the High Price Tag

Immersive Cinematic Experience Anywhere With The PicoFlix

The PicoFlix comes with a 10,000 mAh built-in battery, which packs enough charge to last close to 4.5 hours in Power Save Mode
31-10-2024 07:08 - ( luxury )
Why Luxury Cars are Worth the High Price Tag

The Richard Mille Art Prize at the Louvre Abu Dhabi

The Jean Nouvel-designed Louvre Abu Dhabi The Richard Mille Art Prize, held under the celebrated dome at Louvre Abu Dhabi showcases artists from the Gulf region. Maria Sukkar, LUX senior contributing editor and co-chair of the Tate Middle East...
31-10-2024 06:31 - ( luxury )
Why Luxury Cars are Worth the High Price Tag

Protected: Belmond’s Arnaud Champenois on the art of travel

31-10-2024 06:31 - ( luxury )
Why Luxury Cars are Worth the High Price Tag

G-SHOCK Unveils New Samurai-Inspired Watch

G-SHOCK has recently unveiled the MRG-B2000JS-1A, a new limited edition model that continues to draw inspiration from samurai culture, much like its predecessor, the “Shougeki-Maru: Gai†watch released last year. This latest...
30-10-2024 07:26 - ( luxury )
Why Luxury Cars are Worth the High Price Tag

Top 11 Men’s Luxury Aftershave Brands To Know About

Luxury aftershave brands have become essential for modern men seeking refined fragrances. These high-end products offer sophisticated scents that elevate […]
30-10-2024 07:16 - ( Luxury Travel )
Why Luxury Cars are Worth the High Price Tag

LA Almazara ? the World’s First Signature Olive Oil Mill ? Opens in Ronda, Spain

Designed by Philippe Starck, internationally renowned for his visionary creativity, LA Almazara reflects a passion and respect for tradition, culture, and nature of Andalusia. The designer has created a unique and immersive place, housing a working...
30-10-2024 07:16 - ( luxury )
Why Luxury Cars are Worth the High Price Tag

Artisan Cutlery’s Kami Knife Offers Versatile Blade Deployment

The Artisan Cutlery Kami folder offers both thumb disk and rear flipper blade deployment for functional versatility.
30-10-2024 07:16 - ( luxury )
Why Luxury Cars are Worth the High Price Tag

Stay Connected With BLUETTI’s Backpack Power Station

BLUETTI\'s Handsfree Backpack Power Station has an ultra-slim power station offering 2 USB-A ports, 2. one 300W AC, and 2 100W USB-C ports.
30-10-2024 07:16 - ( luxury )
Why Luxury Cars are Worth the High Price Tag

Dodge’s 2025 Durango SRT Hellcat Brass Monkey Costs $115k

The 2025 Durango SRT Hellcat Brass Monkey flaunts a 10.1" infotainment display linked to a Harman Kardon 19-speaker audio system.
30-10-2024 07:16 - ( luxury )
Why Luxury Cars are Worth the High Price Tag

Enhance Your Audio Experience With The Sonos Arc Ultra

To get the most out of your Arc Ultra, download the Sonos app (available on Android and iOS) and tune it with Trueplay.
30-10-2024 07:16 - ( luxury )
-------------------------------------
server nuevo