Ralph Lauren turns to TV to spotlight Olympic fashion - luxury Blogs

Ralph Lauren turns to TV to spotlight Olympic fashion

Opening ceremony uniforms created for the U.S. Olympic team by Ralph Lauren
U.S. apparel brand Ralph Lauren is raising awareness for its role in the Olympic Games through an inspirational television commercial.
Titled ?My Time to Be Remembered,? the 30-second spot features athletes who will be representing the United States in Rio de Janeiro, Brazil allowing them to share in their own words what the global competition means to them. As the official outfitter of American Olympians, Ralph Lauren is taking the opportunity to showcase its national pride.
?Ralph Lauren?s TV buy helps optimize and extend the benefits of its sponsorship as official outfitter of the U.S. Olympic team,? said Jim Gentleman, senior vice president of account management and strategy, SK+G, Las Vegas. ?NBC anticipates more than 20 million people watching its primetime coverage of the Summer Olympics from Rio and millions more watching online and on TV during other day parts,? he said. ?The TV ad and broadcast presence helps cement Ralph Lauren?s association with Team USA.?
Mr. Gentleman is not affiliated with Ralph Lauren, but agreed to comment as an industry expert.
Ralph Lauren did not respond before press deadline.
Competitive edge

Ralph Lauren?s ad features wrestler Jordan Burroughs, marathon swimmer Haley Anderson, BMX biker Connor Fields, swimmer Ryan Lochte and paratriathlete Melissa Stockwell.
The spot opens with a swimmer diving into the water, breaking through the Polo logo.
In voiceover, each...
Source: thetoptier
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