Sustainable Luxury: The Brand Evolution - luxury Blogs

Sustainable Luxury: The Brand Evolution



When the question of sustainable and ethical purchasing is raised, it is often with regard to the fashion industry. In 2019, it was reported that the British public had spent a total of £61.2 billion on clothing alone, making the UK the world?s seventh largest exporter of clothing. It?s a grim statistic, made worse by the knowledge that fashion is one of the most polluting industries in the world, second only to oil. Although the fashion industry (and fast fashion in particular) takes most of the heat, it is a problem that the retail sector as a whole has had to take steps to address in order to meet the growing demand for more environmentally friendly products. 
There can be no doubt that in recent years, sustainability has become a buzzword across many aspects of life, not least consumerism. Now more than ever, a growing number of shoppers are trying to buy in a more ethical way, from brands whose values align with their own. A recent IBM survey showed that 40% of shoppers fall into this category, the so-called ?purpose-driven consumers?, who actively seek these more ethical brands out. Most encouraging, however, is the fact that 57% of those surveyed stated that they would be open to changing their current practises in order to reduce the negative impact on the environment.  Above all else, it seems that the number one customer demand is transparency, with 73% of respondents stating that easy traceability of a product was important to them and a further 71% stating that ...
Source: theluxuryeditor
URL: http://theluxuryeditor.com

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