Nude Envie The New Luxury Consumer

In the aftermath of a record (online) holiday shopping season it suddenly seemed appropriate to dive into key stats about the much coveted, in demand luxury consumer many brands have their eye on for 2018. Companies everywhere, well almost everywhere, want a slice of the pie. Whether you’re a founder, marketing guru for a startup, or deep in the luxury market mix at an established brand, here’s what you need to know about luxury consumer trends going into 2018 so you won’t be chasing these often elusive butterflies without a net. Brand strategist Marty Neumeier’s mantra that you need to “zag” when everyone else “zigs” provided some inspo. It’s as relevant as ever. NJ Goldston
Don’t Forget Boomers As Key Luxury Shoppers.
Zag 1. Cultivate Millennials But Don’t Forget the Boomers. If you didn’t already know it, and you probably do, millennial tastes are shaping the luxury landscape for 2108.  Deloitte recently projected 99 million millennials versus 77 million boomers now make up a larger segment of the luxury market.  But don’t forget those boomers. It’s a big mistake. Millennials are the ones to cultivate but the boomers are the ones with greater spending impact in the market place right now.  Brands are so focused on millennials that they are risking disenfranchising many of their loyal, boomer customers. As we go into award season, the unspoken Ho...