6 Questions: Sheherazade Goldsmith, co-founder Loquet - luxury Blogs

6 Questions: Sheherazade Goldsmith, co-founder Loquet



Loquet’s London shop located at 73 Elizabeth Street, SW1W 9PJ
London-based jewellery brand Loquet is renewing the concept of a keepsake locket with sustainable, modern designs that consumers can personalise and pass through the generations. Here, Abigail Hodges speaks to co-founder Sheherazade Goldsmith about the brand’s ethical ethos, her love of vintage fashion and collaborating with the Wild at Heart Foundation
1.How does your environmentalist background inform your approach to making jewellery"
Sheherazade Goldsmith
I?d say it informs everything. Environmentalism isn?t something you frequent; it’s a way of life and seeps into everything you do. Once you understand the repercussions of not protecting our future and that of our children, it?s impossible to ignore. As a fine jewellery collection, Loquet is part of a luxury world and to me, luxury is sustainability. Our process informs that message by taking the time to source the very best materials, crafted with care and implementing practices that create longevity. Our jewellery is for the generation that makes the purchase, the next generation and the generation after that. It?s about preserving someone?s story to be told, treasured and passed on. At Loquet we are preserving what is important to an individual, without sustainability there would be no point in what we create. Follow LUX on Instagram:luxthemagazine
Our first port of call is the office itself, we use recycled or recyclable materials...
Source: lux-mag
URL: http://lux-mag.com/

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